Chantelle honored at 2019 Designer of the Year
EUROVET honored Chantelle as the 2019 Designer of the Year due to their innovation and modern spirit of brand positioning. Chantelle’s Design and Brand Image Director Renaud Cambuzat has pioneered this new direction. “In a world that’s more visually oriented than ever, where brands particularly highlight emotion and experience, we wanted to strengthen our position as product experts and offer a new approach to our image. This is a real opportunity to align ourselves with how a new generation of women buys lingerie, and to take this industry into a new creative era. Along with the emergence of this CL group signature, we have completely revamped the creative direction of our brands so that they’ll remain powerful and relevant, and distinct yet compatible, in an environment that is evolving rapidly.”
Chantelle Lingerie (CL) is a multi-brand company and creative studio designing lingerie since 1876. Family-owned since inception and headquartered in Paris, Chantelle is passionate about designing and manufacturing the highest quality lingerie. With over 140 years of expertise and 9 fully owned factories, Chantelle pushes boundaries in creating products that balance style, quality and comfort. CL group currently designs the following four brands: Chantelle, Passionata, Chantal Thomass, and Femilet. Each brand has its own distinct identity, but all are designed with the signature innovation, creativity, and craftsmanship of Chantelle Lingerie.
Chantelle Lingerie is widely known for their award-winning Soft Stretch Collection. The Soft Stretch Bodysuit 1068 is the ultimate foundation piece. This year, it’s getting an update. The new bodysuit will have the same great features, plus the added convenience of a 3 snap closure at the gusset. Its scoop neck silhouette with fully adjustable straps makes it easy to wear alone or layered for a lightweight, luxe look. Providing all-day comfort, this bodysuit stays in place without any rolling, shifting or adjusting. The Soft Stretch Collection adds ease to every day with high-performance elasticity that is engineered to last. With styles to suit all forms and intelligent design to fit anybody, Chantelle’s Soft Stretch collection represents the perfect balance of body and mind. This expanding collection offers new styles every season.
Some upcoming new styles include the Slip, the Half Slip, and the Padded Bandeau.
Chantelle Lingerie has evolved with purpose, rather than just following trends. They do this by listening and adapting to women’s needs: continuously expanding size ranges, focusing on comfort and experience, and adjusting designs until they reach perfection. The Spring/Summer Campaign represents Ways of Seeing. As a brand striving to alter perceptions and forge a new direction in the branding of lingerie, Chantelle collaborated with inspiring individuals to explore the many Ways of Seeing. By contributing something of themselves to the campaign, these individuals leave a much deeper mark - sharing clothes, music, words, and opinions, as well as their own unique styles and personalities.