Giving Back During COVID-19
COVID-19 has affected everyone in some way or another. During this time however, many industries and communities have come together to help frontline and essential works. In the lingerie industry, many stores, boutiques, and companies used their resources to create masks, donate care packages and more to help those most affected.
Giveback with Cosabella Masks – for every mask sold, they are donating 20% of the net profits to A Common Thread. Spearheaded by Vogue in collaboration with the CFDA, a Common Thread is a storytelling initiative across all Condé Nast channels, spearheaded by Vogue and to raise both awareness and needed funds for those in the American fashion community who have been impacted by the COVID-19 pandemic.
Corin, with the participation of the partner Healthy Bust Foundation, transferred part of their production to non-commercial entities providing masks to health care services, such as hospitals, hospices, nursing homes, care and treatment centers for children and the elderly, free of charge.
As a company that creates garments, with access to their own cutting-edge machinery and the ability to create their own fabrics in-house, Leonisa is in the unique position to directly help their communities. To help these essential workers, they have increased production of leak-proof, breathable fabric, which they are using to create face masks and protective clothing.
In celebration of National Nurse’s Week, and in honor of their heroic work, Wacoal has donated over 3,000 bras in total valued at over $90,000 MSRP to Nurses at hospitals around the country to help them feel comfortable and supported.
Every purchase of a Handmaid hand cream 12pk or a Soak care kit, Soak will donate the equivalent quantity to frontline workers. They will safely deliver the kits to those who need it most. "Midwives are in such a unique position right now. Their job doesn’t stop, they can’t slow down or stay inside." said Diana Cardozo from Soak. Soak is also donating to birthing center staff, and others who play a vital role in helping people deliver babies, right now.
Stephanie Bodner from Evgenia Lingerie started making cotton face masks when a friend, in Oakland, CA reached out about receiving masks. Initially, Bodner donated as many masks and scrub caps as I could, offering them not only to her friend, but also to individuals in need for only the cost of shipping and handling. "The demand grew substantially so I began selling my masks in addition to donation to help offset the cost of the free ones and to cover the cost of labor and materials,” said Stephanie Bodner.
FLEUR OF ENGLAND
Fleur Turner, CEO and Lucy-Ann Stevens, Production Manager have been using their sewing skills to make PPE for local hospitals in their spare time. Lucy-Ann has been making headbands which are used to stop their masks from rubbing, by putting the elastic around the buttons rather than their ears.
A dear friend of the Verdiani family, who is an obstetrician at a local hospital, kindly sent them fabric that they usually use during surgeries. Since receiving the fabric Verdiani has produced and donated the masks back to the hospital in Massa, Italy
Loulette has made hundreds of masks for local healthcare workers. They use some of their own fabrics and they also had some fabrics donated to them after posting on their Instagram. Loulette has also worked with an organization called Fashion Girls For Humanity, where LaTimberly Johnson made instructional videos and PDFs for masks, isolation gowns, nurse caps, and more.
THE LITTLE BRA COMPANY
The Little Bra Companies (TLBC) manufacturing partner turned one of their bra production lines over to make face masks in February. Since then, they have made thousands of face masks for their community and country, and now, for TLBC too. TLBC received their first donation of face masks in February, and sent them directly to ICU nurses in New York, NY and Los Angeles, CA as well as home health nurses in Orange County, CA. Their act of kindness inspired them to pay it forward by adding their own items to the care packages which included a face mask, Romeo Chocolates, August Tea, a gift card to TLBC. From there, they reached out to their TLBC customers asking them to nominate a healthcare worker on the frontline. TLBC had an overwhelming response and donated dozens of care packages.
The MilaKrasna company has been a strong advocate of safety and sustainability long before the COVID-19 global outbreak. MilaKrasna recognized there was a need on the market for protective gear and masks and they invested some of their efforts in designing fashionable face masks, which they still have in their collection. A bit later MilaKrasna decided to donate some of the masks to their local medical officers when they were in need. MilaKrasna has been enclosing every purchase with one face mask free of charge.
Kilo Brava has donated masks that they purchased from one of their factories. They went to essential employees who did not have access to them at the initial outbreak of covid-19.
Hanky Panky's Co-Founders worked alongside their premier sample-maker to hand-cut and sew hundreds of lace and cotton masks. These masks were sold on their website with $5 from each purchase being donated to the campaign to acquire KN95 masks for NYC healthcare providers, in partnership with Pearl River Mart.
Anita has manufactured non-medical grade masks and donated to various retailers. Anita has also donated bras and underwear to nurses and frontline workers in conjunction with various initiatives through their retailers.
Christine Lingerie is pleased to present their premier collection of reversible silk masks: designed to assist in reducing and preventing the spread of COVID-19. Available in seven print and color combinations, their reversible masks feature a built-in nose wire, silk covered ear bands, and a built-in pocket for inserting a filter. All net proceeds from the masks collection will be donated to the Greater Vancouver Food Bank.
EVELYN & BOBBIE
Evelyn & Bobbie donated 300 knickers to "I Support The Girls", an organization that collects and distributes essential items including bras, underwear and hygiene products for women who are homeless, impoverished and/or in distress. During COVID-19 the organization experienced a 35% increase in demand for their products. Evelyn & Bobbie exists to participate in the advancement not only of the industry, but of their culture. Women's empowerment starts with one woman lending one or more hands to move forward with support, confidence and grace.
As a brand rooted in the heart of NYC, Skarlett Blue donated 300 KN95 masks to their local NYC hospital Mount Sinai Hospital to help in the fight against COVID-19. They also gave away a free mask in every order on skarlettblue.com to help their customers be safe during this time.
Community leaders in the retail industry have created care packages to honor and thank the healthcare workers on the frontline of the COVID-19 pandemic. Falke and Easton International are supporting this endeavor by donating comforting products to the workers who care for their loved ones.
With the help of Falke and Easton International, retailers are distributing packages of products to hospital workers across the country. Each package contains a thank you letter to the hospital staff and products ranging from functional wellness socks to cozy slippers. The members of this partnership hope that these packages offer the healthcare teams some of the support and comfort they have shown local communities.
Skin has donated loungewear sets to nurses. The donated set came with an organic cotton hoodie and pants in addition to a pair of slippers. Later, Skin made these sets available to purchase with a discount.
The high-quality Calida hygienic masks, made from organic cotton, are being produced via the company’s own production platform in eastern Europe. The materials used are mainly sourced in Switzerland, Austria and Germany, and all come from past collections – giving Calida's own design department’s high-quality handmade prints a new lease on life. No additional materials are required and precious resources are protected – thus ensuring a sustainable approach. The hygienic masks have been designed and manufactured to ensure the best possible fit.
Undress Code added cotton masks to the orders as a gift, to ensure the safety of their customers.
In a generous effort to allow people to be more comfortable, Aubade donated panties to patients recovering from COVID-19.
Commando began manufacturing cloth masks and donating to help meet local hospital demands, as well as the demands of community support organizations. Having domestic, in-house cutting & sewing teams, and U.S.A. supply chain channels allowed them to shift their priorities, and get the project started. Given the growing demand for non-medical cloth masks, Commando is proud that they were able to increase their production & offer these masks to Commando consumers. In addition, they launched a partnership with their local chapter of United Way to help distribute and donate masks to those who need them most. For every mask sold on wearcommando.com, they will donate one to their local chapter of United Way.
In efforts to support sustainability during COVID-19, Chantelle made masks from certified OEKO-TEX® STANDARD 100 fabric. They been tested to assure >90% filtration of fine particles after 50 washes. Chantelle have manufactured over 20 million high-quality masks and have donated over 140,000. Starting in the U.S.A. mid-July, the brand will be offering these reusable masks to their retail partners and online for purchase.