HOW TO SHOP SUSTAINABLY ? LEARN FROM THE BRANDS PAVING THE WAY
Sustainability is more than just a trend, it is a necessary step companies and consumers need to make in order to help the state of our environment. Lingerie, intimates, and activewear companies have begun to create sustainable lines and change the way they produce their garments and packaging as the demand for sustainability increases. It’s not just up to the brands to make the change, consumers need to do the research when shopping as well. Find out how these brands are making changes and what you can look for.
One key component to sustainability is transparency. We believe that it is important for brands to be open with their customers allowing them to know the steps that they are taking when it comes to sustainability. To The Underargument, sustainability is the preservation of the environment, the conservation of the craft, and the protection of the people and the communities they work with.
“We’re not perfect, but we aim to find innovative ways to tick all these boxes as we go,” said owner Maïna Cissé.
The brand aims to limit its impact by making durable products while only using biodegradable or reusable packaging.
From “Made in Europe” (France, Italy, Switzerland) embroideries and materials, to reusable labels (the labels on the product are made to be reused as bookmarks), or paper-only packaging, to using a factory invested in creating educational programs in Madagascar, everything The Underargument produces aims to have purpose and meaning.
The Underargument allows their customers to know about their efforts to make a difference while encouraging their customer to do the same.
PRODUCTION AND CERTIFICATION
Another way to see if a brand is sustainable is by looking at how they are producing their products. Hanro has taken a variety of steps in their production in order to be sustainable. Their fabric production is OEKO-TEX® STeP-certified. 85% of Hanro fabrics are produced onsite in their own fabric-production facilities in Austria. OEKO-TEX® 100 PRODUCT CLASS II certification assures the apparel has no harmful substances. Chemical limits are strictly adhered to throughout the entire production chain. All elements of their products, such as fabrics, sewing threads, panels, printed fabrics, buttons, and zippers, must be certified as well.
Additionally, Hanro dyes and knits their fabrics inhouse. They are able to reuse their wastewater thanks to a closed water cycle. Their water consumption in production has been reduced by more than 50%. Between Hanro’s certification and steps to limiting chemicals, harmful products and reducing their water consumption, we believe Hanro is a great example of a transparent and sustainable company allowing you to understand more about the pieces you are purchasing
In addition to becoming certified, there are ways to create sustainable products through the materials being used. Calida’s recent 100% natural capsule states that sustainability is important to them. This capsule features powerful statement tees allowing both Calida and the consumer to show they care about the future of our environment. With the 100% natural collection, Calida is presenting a real innovation in sustainability : the first completely compostable products made from 100% cellulose material.
Sustainability isn’t a trend for Calida, it has been a part of their business philosophy from the start. In addition to the recent statement tees they have loungewear and sleepwear pieces for men, women and children that have been sustainably made.
Although the materials and production process are a key role in sustainability, providing safe and legal working conditions for employees is a key component. Kala works exclusively with women-owned sewing rooms in their home base of New York. Kala is transparent with their consumers allowing them to know their sewing rooms are compliant with all local, state and federal employment laws and pay each employee a living wage. Additionally, Kala visits each sewing room weekly to check on production and ensure safe working conditions for their employees. We believe Kala is a great example of being both sustainably and ethically made.
Purchasing sustainable garments will not only make a positive impact on the environment but will have a positive impact on you as well! Shopping sustainably allows you to feel good about your purchase and about what you’re wearing. When shopping, do a little research on the company to have a better understanding of how your purchase is making an impact on the environment and working conditions of those who are making the products.